The Startup Diaries, stealth mode sucks.

When I think "stealth mode", I think of ninjas. Ninjas are cool. I also think of black jets with angular panels that make the planes look like pigeons to radar. That's cool too. But "stealth mode" for a startup isn't cool. It's annoying, painful and lonely. But sometimes it is the right thing to do... at least for a little while. Here's why we are doing it.

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Outercurve's First OSS Conference

I thought this might be an event some of you would find interesting.

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Testing tinypost.

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The Startup Diaries, naming the company.

As developers we all know how hard it can be to name things. Variables in functions are usually pretty easy but naming a public function or class deserves some thought. Creating a new executable usually requires at least quick quick pause to consider options. Naming your children can also very challenging since the old "Rob2" or "RobEx" patterns of Win32/COM days are now so passe'. But trust me when I say that that none of those compare to the challenge of naming your company.

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